# RBM Solutions — About

> Israeli B2B SaaS building the operating system for renovation and construction contractors. Hebrew-first, AI-native, built from inside the industry.

## Origin

RBM was founded in 2024 by **Barel Kaminsky**, who spent 12+ years building and renovating projects in Israel before becoming a founder. He didn't leave construction — he turned it into raw material for a product.

The product was born from a specific frustration: managing leads, Gantt charts, and workers across three different tools that never talked to each other. WhatsApp for leads. Excel for projects. A separate accounting system for invoices. Nothing connected. Leads fell through cracks. Workers showed up on the wrong site. Clients called five times a day because they had no visibility.

Every existing CRM solved part of this problem but none solved all of it for the Israeli reality: Hebrew RTL, bill-of-quantities quoting (כתב כמות), milestone billing (30% signature / 40% frame / 30% delivery), Green Invoice and Priority ERP integration, and WhatsApp as the primary channel.

RBM is the system Barel wished existed.

## Mission

To give every Israeli contractor a system that actually fits how they work — so they spend their time building, not chasing.

## What we build

- A single platform for lead management, project management, digital quoting, e-signatures, client portal, worker portal, milestone billing, and financial reporting.
- Hebrew RTL by default. Not bolted on.
- AI agents in Hebrew that handle the first 80% of lead qualification automatically.
- Open API so contractors can integrate RBM with whatever else they use.

## Numbers (June 2026)

- **800+ active contractor customers** across Israel
- **₪450M+** in cumulative project value managed via RBM
- **78%** of Israeli contractors still using Excel + WhatsApp — our addressable market
- **60% reduction** in lost leads reported by customers within 90 days of activation
- **30 seconds** WhatsApp AI median response time on a fresh lead

## Values

1. **Built from inside.** Every feature ships only after it would have solved a real problem Barel had on a project.
2. **Hebrew first.** Not "we have a Hebrew button somewhere." The entire UX, every error message, every AI conversation — Hebrew RTL native.
3. **Honest pricing.** Listed publicly. No hidden fees. Annual discount is the same for everyone.
4. **Customer success > customer support.** A contractor with no leads isn't going to renew. We're aligned with their outcomes.
5. **Open and integrable.** REST API, webhooks, no lock-in. Move data out anytime.

## Team

Small. Distributed. Israeli.

## Links

- **Homepage**: https://rbmsolutions.co.il
- **Features**: https://rbmsolutions.co.il/features
- **Pricing**: https://rbmsolutions.co.il/pricing
- **Customers**: https://rbmsolutions.co.il/customers
- **Demo**: https://rbmsolutions.co.il/demo
- **Contact**: https://rbmsolutions.co.il/contact
- **Founder**: https://rbmsolutions.co.il/author/barel-kaminsky
- **LinkedIn (company)**: https://www.linkedin.com/company/rbm-solutions-il
- **LinkedIn (founder)**: https://www.linkedin.com/in/barel-kaminsky

Last updated: 2026-06-08