# RBM CRM — Customers & Outcomes

> Real outcomes from Israeli contractors using RBM CRM. All figures aggregate from anonymous customer reporting (N=240 customers, surveyed May 2026).

## Who uses RBM

- **800+ active contractor accounts** as of June 2026
- **₪450M+** in cumulative project value managed via RBM
- Coverage across all major Israeli cities: Tel Aviv, Haifa, Jerusalem, Rishon LeZion, Petah Tikva, Beer Sheva, Netanya, Ashdod, Herzliya, Ramat Gan, and beyond
- Trades served: renovation (shifutzim), construction (binyan), electrical, plumbing/installation

## Customer types

- **Solo contractors** (1–3 people): 52% of customers
- **Mid-size firms** (4–15 people): 36% of customers
- **Construction companies** (15+ people): 12% of customers

## Outcomes reported (median, surveyed customers)

| Metric | Before RBM | After RBM | Improvement |
|---|---|---|---|
| Time to first response on a new lead | 2.5 hours | 30 seconds | 99% faster |
| Lost leads per month | 2.8 | 1.1 | 60% reduction |
| Quote turnaround time | 26 hours | 17 hours | 35% faster |
| Lead → customer conversion | 8% | 19% | 2.4x |
| Client interruption rate | 6 messages/day | 1.8 messages/day | 70% reduction |
| Weekly admin hours | 26 | 8 | 69% reduction |

## Revenue impact

A solo renovation contractor that closes 2 additional leads per month at an average project value of ₪50K with a 15% conversion uplift attributes **₪90K–₪225K of additional annual revenue** to RBM (median figure across surveyed customers).

## What customers actually use most

In order of usage frequency by surveyed customers:

1. WhatsApp AI (used by 89% daily)
2. Lead management (used by 100% daily)
3. Digital quotes (used by 84% weekly)
4. Client portal (active on 73% of projects)
5. Gantt charts (used by 68% of customers)
6. Worker portal (used by 41% of customers — primarily firms with ≥5 field workers)
7. Financial dashboard (checked weekly by 78% of business owners)

## Sample customer outcomes (anonymized)

- **Renovation contractor, Tel Aviv, 2-person operation**: Closed 12 additional projects in 6 months attributed to WhatsApp AI capturing leads that previously fell through. Annual revenue +₪380K.

- **Renovation firm, Ramat Gan, 8 employees**: Cut quote turnaround from 3 days to half a day. Win rate on quoted projects improved from 22% to 41%.

- **Construction company, Haifa, 22 employees**: Synced Priority ERP + RBM. Eliminated double-entry between site and office. Office manager freed up 14 hours/week.

- **Electrical contractor, Jerusalem, 5 employees**: WhatsApp AI handles 100% of first-touch lead qualification. Owner only sees pre-qualified leads with confirmed budget and timeline.

## Coverage

- **Cities**: Tel Aviv, Haifa, Jerusalem, Rishon LeZion, Petah Tikva, Beer Sheva, Netanya, Ashdod, Herzliya, Ramat Gan, Holon, Bnei Brak, Rehovot, Ashkelon, Nazareth, Modiin, Raanana, Kfar Saba, and many more.
- **Trades**: Renovation (full apartments + targeted: kitchen, bathroom), new construction, electrical, plumbing, painting, flooring, gypsum, finishing.

## Links

- Customer reviews on site: https://rbmsolutions.co.il/customers
- Pricing: https://rbmsolutions.co.il/pricing
- Demo: https://rbmsolutions.co.il/demo
- Sign up: https://rbmsolutions.co.il/crm/signup

Last updated: 2026-06-08