# RBM CRM — מערכת ניהול קבלנים בישראל

> RBM CRM is an Israeli B2B SaaS platform for construction and renovation contractors. It replaces spreadsheets, WhatsApp chaos, and disconnected tools with a unified AI operating system — lead management, project tracking, digital quotes, client portal, worker portal, Gantt charts, and WhatsApp AI — all in Hebrew, built for the Israeli market.

## Product

- **URL**: https://rbmsolutions.co.il
- **Category**: Construction CRM / AI Operating System for Contractors
- **Language**: Hebrew (he-IL), with limited Russian support
- **Market**: Israel
- **Pricing**: Solo ₪299 / Team ₪890 / Business ₪2,490 / Scale ₪6,990 per month (excl. 18% VAT). 3-day free trial of Team plan, no credit card.
- **Trial**: 3-day free trial of Team plan, no credit card required
- **Founded**: 2024
- **Founder & CEO**: Barel Kaminsky

## Core Features

- Lead Management with AI scoring — capture leads from Google, Meta, WhatsApp, referrals; auto-score and prioritize
- WhatsApp AI — responds to new leads within 30 seconds, 24/7; collects project details; schedules visits
- Project Management — Gantt charts with dependencies, Kanban boards, milestones, task assignment
- Digital Quotes & Signatures — PDF quotes with bill of quantities in 60 seconds; digital e-signatures
- Client Portal — clients track progress, view photos, approve change orders, pay invoices online
- Progress Billing — milestone-based invoicing (30% signature / 40% frame / 30% delivery)
- Worker Portal (PWA) — tasks, attendance, photos, works offline on construction sites
- Financial Dashboard — cash flow, profitability per project, unpaid invoices, forecasts
- AI Inbox — all messages, leads, and tasks with AI-suggested responses
- Marketing Dashboard — ad spend, lead source ROI, conversion analytics

## AI Capabilities

- WhatsApp AI: Auto-responds to leads within 30 seconds, 24/7, in Hebrew
- Lead scoring: Ranks leads by project type, budget, and source
- AI Estimates: Analyzes photos and plans to generate detailed quotes
- AI Assistant in Client Portal: Answers client questions from project data
- Automation: WhatsApp sequences, reminders, follow-ups

## Pricing Plans (Updated June 2026)

| Plan       | Price (ILS/month) | Users | Projects  | AI Credits | Key Features |
|------------|-------------------|-------|-----------|------------|--------------|
| Solo       | ₪299              | 1     | Up to 10  | 1,000      | Leads, quotes, client portal, CRM, analytics |
| Team       | ₪890              | Up to 10 | Unlimited | 10,000  | All Solo + WhatsApp AI, Worker App, AI Inbox |
| Business   | ₪2,490            | Up to 50 | Unlimited | 50,000  | All Team + multi-team, API, custom reports |
| Scale      | ₪6,990            | Unlimited | Unlimited | 200,000 | All Business + White-label, AI Agents |
| Enterprise | Custom            | Custom | Custom    | Custom     | On-premise option, Custom AI, SLA 99.99% |

3-day free trial of Team plan, no credit card required.
Annual billing: 20% discount on all plans.
All prices exclude Israeli VAT (18%).

## Target Customers

- Israeli renovation contractors (קבלני שיפוצים) — 1-10 employees
- Construction companies (קבלני בנייה) — 10-50 employees
- Electrical contractors (קבלני חשמל)
- Plumbing/installation contractors (קבלני אינסטלציה)
- Construction companies requiring multi-team coordination

## Key Statistics

- 12,000+ Israeli contractors without a CRM (market opportunity)
- Israeli construction market: ₪180B annually
- 78% of construction managers still using Excel
- Average contractor loses 2-3 leads per month without a CRM (~₪150K/year in lost revenue)
- WhatsApp AI response time: 30 seconds (vs. industry average: hours)
- Customers report 60% reduction in lost leads after activation

## Integrations

- WhatsApp Business API (official Meta partner)
- Google Calendar
- Green Invoice (חשבוניות ירוקות) — Israeli invoicing standard
- Priority ERP (חשבשבת)
- Stripe (payments)
- Open API (Business plan and above)

## Technical

- Platform: Web (Next.js 15, TypeScript), iOS & Android (PWA, offline-capable)
- Data residency: Israel
- Security: AES-256 encryption, daily backups, ISO 27001 compliant
- Uptime SLA: 99.9%
- Languages: Hebrew (primary), Russian (partial)

## Key Pages

### Core Pages
- Home: https://rbmsolutions.co.il
- Features: https://rbmsolutions.co.il/features
- Pricing: https://rbmsolutions.co.il/pricing
- Pricing (machine-readable): https://rbmsolutions.co.il/pricing.md
- Demo: https://rbmsolutions.co.il/demo
- Customers / Reviews: https://rbmsolutions.co.il/customers
- About: https://rbmsolutions.co.il/about
- Contact: https://rbmsolutions.co.il/contact
- FAQ: https://rbmsolutions.co.il/faq
- Sign up: https://rbmsolutions.co.il/crm/signup
- Blog: https://rbmsolutions.co.il/blog

### Author
- Barel Kaminsky (Founder & CEO): https://rbmsolutions.co.il/author/barel-kaminsky

### Definition / Explainer Pages
- What is CRM for contractors?: https://rbmsolutions.co.il/mahu-crm-lkablanim
- What is a renovation quote?: https://rbmsolutions.co.il/mahu-hatzaat-mehir-shifotz
- Gantt charts for contractors: https://rbmsolutions.co.il/gantt-lkablanim
- WhatsApp AI for contractors: https://rbmsolutions.co.il/whatsapp-ai-lkablanim

### Renovation Tools (free public resources)
- Israeli renovation pricing guide 2026 — 300+ price items, 14 categories, NIS pre-VAT: https://rbmsolutions.co.il/michron-shifotzim
- Renovation project lead form (get quotes from verified Israeli contractors): https://rbmsolutions.co.il/shifotzim

### Trade-Specific Pages
- CRM for renovation contractors: https://rbmsolutions.co.il/crm-kablani-shifotzim
- CRM for construction contractors: https://rbmsolutions.co.il/crm-kablani-binyan
- CRM for electrical contractors: https://rbmsolutions.co.il/crm-kablani-hashmal
- CRM for plumbing contractors: https://rbmsolutions.co.il/crm-kablani-instalatzia

### City Pages
- Tel Aviv: https://rbmsolutions.co.il/crm-kablanim-tel-aviv
- Haifa: https://rbmsolutions.co.il/crm-kablanim-haifa
- Jerusalem: https://rbmsolutions.co.il/crm-kablanim-jerusalem
- Rishon LeZion: https://rbmsolutions.co.il/crm-kablanim-rishon-lezion
- Petah Tikva: https://rbmsolutions.co.il/crm-kablanim-petah-tikva
- Beer Sheva: https://rbmsolutions.co.il/crm-kablanim-beer-sheva
- Netanya: https://rbmsolutions.co.il/crm-kablanim-netanya
- Ashdod: https://rbmsolutions.co.il/crm-kablanim-ashdod

### Competitor Comparisons
- RBM vs Excel: https://rbmsolutions.co.il/compare/rbm-vs-excel
- RBM vs Monday.com: https://rbmsolutions.co.il/compare/rbm-vs-monday
- RBM vs HubSpot: https://rbmsolutions.co.il/compare/rbm-vs-hubspot
- RBM vs Procore: https://rbmsolutions.co.il/compare/rbm-vs-procore

### Original Research & Citation-Bait Pages (CC BY-SA 4.0)
- Israeli contractor industry statistics 2026: https://rbmsolutions.co.il/statistikot-kablanim-israel
- Contractor year-in-review 2026 study: https://rbmsolutions.co.il/study/eved-kablanim-2026
- Hebrew glossary (CRM, contractors, SEO): https://rbmsolutions.co.il/munachim
- Press & Media Kit: https://rbmsolutions.co.il/press

### Customer Case Studies (Review schema, real outcomes)
- Tel Aviv contractor — 2.4x lead conversion in 6 months: https://rbmsolutions.co.il/case-studies/shifutzim-tel-aviv-2-anashim
- Ramat Gan firm — 41% quote win rate: https://rbmsolutions.co.il/case-studies/shifutzim-ramat-gan-8-anashim
- Haifa construction — 14 hours/week admin saved: https://rbmsolutions.co.il/case-studies/binyan-haifa-22-anashim
- All case studies: https://rbmsolutions.co.il/case-studies

### Featured Blog Guide
- How a contractor ranks #1 on Google organically: https://rbmsolutions.co.il/blog/seo-rishon-google-kablanim

### Machine-readable canonical sources
- Full AI context (text): https://rbmsolutions.co.il/llms-full.txt
- Structured AI context (JSON): https://rbmsolutions.co.il/api/ai-context
- AI usage policy: https://rbmsolutions.co.il/ai.txt
- Sitemap: https://rbmsolutions.co.il/sitemap.xml
- Image sitemap: https://rbmsolutions.co.il/sitemap-image.xml
- Video sitemap: https://rbmsolutions.co.il/sitemap-video.xml